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Making sense of online user data to build target customer segments is a key challenge for today’s marketers. Online user segmentation enables marketers to build relationships that benefit not only their organisation, but also visitors and customers.
Successful marketing automation enables cost efficiency and improved conversion rates, but requires a skilled marketing team and dedicated use of CRM tools and integration.
Digital has transformed the way people make purchasing decisions. Therefore, marketers need to understand the role that the omni-channel experience plays in their existing customers’ and prospects’ path-to-purchase.